Marketing

Marketing support is part of every full-service operating agreement and can be integrated into a customized solution. GolfVisions’ marketing services include:

  • Perform a baseline market analysis identifying the facility's strengths, weaknesses, opportunities and threats. Repeat intermittently.
     
  • Establish and manage marketing tools, including Website (for information, branding, e-marketing, e-commerce), electronic tee sheet (booking engine, customer data collection), POS system and print collaterals.
     
  • Develop a customized marketing plan by examining where the facility might require additional support: ATR (Awareness, Trial, Repeat). Is there an awareness gap? Do obstacles to trial exist? Is the golf experience at the facility sufficient to win repeat business? 
     
  • Initiate advertising programs across multiple platforms, including print, Internet, social media, broadcast and via cross-promotion within the GolfVisions family of courses, with a bias towards initiatives that are tangible and measurable to better quantify return on investment (ROI).
     
  • Establish customer feedback and customer retention programs.
     
  • Establish and maintain photography archive to support marketing initiatives.
     
  • Generate and distribute news releases and serve as media point-of-contact, as warranted.

 

What's New at GolfVisions


Put a GolfVisions course on your 2017 playlist! More than a month remains of summer, and fall golf is fabulous.
GolfVisions' portfolio encircles greater Chicagoland from the far North Shore through the Fox River Valley into northwest Indiana and southwest Michigan. For outstanding golf and exceptional value, choose a GolfVisions facility.
Visiting the Sunshine State? We operate two courses in central Florida, too.
If you have any questions about the services we provide or the courses we operate,
please call us at (847) 566-0695.